President Siilaanyo travelled to the East with all the fanfare and jubilation of a super-rich Arabian King. He was accompanied by Key Ministers, Top advisers, Body guards with hundreds of land cruisers. The substantial expenditure spent on this unnecessary trip could have been allocated to the drought stricken citizens who are dying of hunger and thirst. The main purpose of the trip was dual – to polish the poor image of Colonel Biixi and to enhance the aura of his cult.
A cult of personality arises when a leader uses mass media, propaganda, or other methods to create an idealized, heroic, and at times worshipful image. The leader uses the mass media to cultivate a larger-than-life public image through unquestioning flattery and praise. He is lauded for his extraordinary courage, heroism, knowledge, wisdom, or other superhuman qualities . Some of the well-known cults were Joseph Stalin, Sadaam Hussein, Mamar Qadaafi, Idi Amin, andMobuto Sese-Seko. In an interview with BBC on January, 2009, President Siilaanyo was asked why he is running for the Presidency. Mr Siilaanyo replied with a short sentence” Waari mayside waar hakaa hadho “.
Now, president siilaanyo is cultivating to achieve that objective. This job was assigned to the Minister of Information Mr. Abdillahi Cukuse. The budget of his Ministry was increased from SHL 10 Billion in 2014 toSHL 25 Billion in 2015 i.e from $ 1.7 Million to $ 4.2 Million a huge increase of 150%. These funds are mainly used to magnify the image of the President as a war hero, benevolent donor, and achiever. Mr Cukuse who looks like Dr Gobbles of Germany, is short, witty, pleasant, flamboyant and intelligent .He handles his job perfectly well.
On the other hand, Somalilanders are dying of hunger and starvation. According to Friday sermons of Sheikh Adam Siiro, a young boy fromXawaadle Neighborhood in Hargeisa slaughtered a dog to satisfy his hunger instinct .Last week, 2 brothers from Hargeisa state Houseneighborhood , Abdi Mohamed Yusuf and Sayed Mohamed Yusuf , roasted a cat to please their empty stomach. As the old saying goes “Rome was burning, while King Nero was singing and playing Guitar” .People are starving while our President is on spending spree and extravaganza. Leaders who create Cults often end with sad demises. Let us see and wait the fate of the President and the women around him.
Drs. Hoodo Yusuf, UK, London.